Beauty redefined

Monday, January 28th, 2008

A mere 2 percent of women consider themselves beautiful, and only 9 percent feel comfortable describing themselves as attractive, according to a survey of 3,200 women ages 18-64 in 10 countries, conducted by Dove with psychologist Nancy Etcoff, Ph.D., and Massachusetts General Hospital/Harvard University.

“The study shows that women are less satisfied with their beauty than with almost any other dimension of life,” Etcoff explains.

In conjunction with the study, Dove is working through the Unilever Foundation to sponsor programs that help build self-confidence for girls in the United States, United Kingdom and Canada. Click on campaignforrealbeauty.com for more information.





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