Fragrance oils commonly used essential oils for producing perfume and fragrance products. Fragrance oil fetches more demands among the people and large number of perfume and fragrance products is produced from the fragrance oils. Fragrance oils are considered as most important and essential oils among the people such as men and women. Fragrance oils are designed specifically to meet the requirements and demands of the people around the world. Fragrance oil is also called as aroma oil, flavor oil, essential oil and blended oil and in many other names. Fragrance oils are the blend of essential oils and it comprises of essential ingredients and flavors.

Fragrance oils are made up of essential oils and it is a blend of rich aromas, ingredients, flavors. Fragrance oil comprises of fruits, vegetables, essential oils, herbs, woods, plants and any other rich blends existing in the world. Generally, fragrance oils are considered to be more desirable essential oil added for different skin care products of perfume and fragrance products. Fragrance oil fetches more demand among the people, because of its uniqueness and essential aromas. Fragrance oils are used to produce rich blends of aromas with different ingredients and flavors comprised from different natural sources.

With usage of fragrance oils, more number of perfume and fragrance products can be produced by the manufacturers. Manufacturers produce different kinds of perfume and fragrance products with the use of fragrance oils to meet the requirements of the customers. Different kinds of perfume products, fragrance products and skin care products can be produced from Fragrance oils. Fragrance oils are rich blends of essential oils, fruits, vegetables, woods and herbs. These rich blends will produce finite fragrance oils to the manufacturer to produced different perfume products.

Perfume, fragrance products produced from fragrance oils can be used for different seasons, climate, and occasions. Fragrance products can also be used during day or night time as per the requirement of the men and women. The main purpose of fragrance oils in perfume, fragrance products is to keep men and women cool, fresh, relaxed, happy and pleasant. Fragrance products such as cosmetics, shave gels, creams, body lotion, conditioners, deodorant and many other skin care products required for people can be produced from fragrance oils.

Preservation of fragrance oils enables to provide rich aromas after a long time. Care and maintenance is required for fragrance oils and proper precaution does not allow the aromas presented to be wasted. Fragrance oils are sold for reasonable prices in the market to enable men and women to be used during their day times. Fragrance oils are the most required essential oils among the people and it fetches the same demand among the customers for reasonable prices.

The Estee Lauder Companies Inc. (NYSE:EL) announced today that it has acquired Michael Kors Fragrances, the fragrance and beauty license previously held by American Designer Fragrances, a division of LVMH.

Terms of the deal were not disclosed. Michael Kors Fragrances will become part of The Estee Lauder Companies’ Aramis and Designer Fragrances Division, which is led by Patrick Bousquet-Chavanne, Group President, and John Karp, President. The Michael Kors fragrance business was launched in 2000 with his signature FiFi award-winning women’s fragrance, MICHAEL. MICHAEL for Men was launched in 2001 and received awards from the Fragrance Foundation and Cosmetic Executive Women. A new women’s fragrance, KORS Michael Kors, was launched in February 2003. All fragrances, as well as ancillary bath and body products, are currently sold in department stores, specialty stores, at freestanding Michael Kors boutiques and over the Internet.

“We are very pleased about this new alliance with Michael Kors L.L.C.,” said Patrick Bousquet-Chavanne. “We believe that the brand has significant growth potential, and we look forward to a long and productive relationship with Michael and his partners, Lawrence Stroll and Silas Chou, all of whom have tremendous track records. I know we can count on their energy and talent to make this collaboration a great success. The team at American Designer Fragrances has done a very good job developing the Michael Kors concept, and the Michael Kors fragrances have been well-received in the marketplace.” Michael Kors stated, “I am so thrilled to become part of The Estee Lauder Companies. They are truly the bell-weather in the beauty business… it’s what everyone else aspires to become. I know that with their expertise, my fragrance business is in the best of hands.”

“Silas and I approached The Estee Lauder Companies about partnering with us to take Michael’s fragrance business to the next level, and together we are mapping out a long-term strategy to strengthen the brand and remain true to Michael’s vision,” said Lawrence Stroll, Co-Chairman of Michael Kors. “We were the Company’s first designer licensor with Tommy Hilfiger, and we look forward to new opportunities ahead with the Michael Kors business.”

“Michael is a leader in the fashion world, and the Michael Kors fragrances further strengthen our position in the designer fragrance arena,” said John Karp. “This will be a powerful complement to our other designer licenses - Donna Karan, Tommy Hilfiger and Kate Spade - each of which represents a unique and highly successful business.”

Michael Kors is one of the leading American designers for luxury sportswear. His range of products through his Collection and KORS Michael Kors labels includes women’s and men’s ready to wear; women’s shoes, handbags and eyewear, as well as a full line of fragrance and beauty products for both men and women. His products are available at leading department and specialty stores throughout the world, as well as freestanding retail locations in New York and Tokyo.

The Estee Lauder Companies is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in more than 130 countries and territories under well-recognized brand names, including Estee Lauder, Aramis, Clinique, Prescriptives, Origins, M-A-C, La Mer, Bobbi Brown, Tommy Hilfiger, jane, Donna Karan, Aveda, Stila, Jo Malone, Bumble and bumble, kate spade beauty and Darphin.

The forward-looking statements in this press release, including those containing words like “will,” “believe,” and those in the various remarks involve risks and uncertainties. Factors that could cause actual results to differ materially from those forward-looking statements include the following:

(i) increased competitive activity from companies in the skin

care, makeup, fragrance and hair care businesses, some of

which have greater resources than the Company does;

(ii) the Company’s ability to develop, produce and market new

products on which future operating results may depend;

(iii) consolidations, restructurings, bankruptcies and

reorganizations in the retail industry causing a decrease

in the number of stores that sell the Company’s products,

an increase in the ownership concentration within the

retail industry, ownership of retailers by the Company’s

competitors and ownership of competitors by the Company’s

customers that are retailers;

(iv) shifts in the preferences of consumers as to where and how

they shop for the types of products and services the

Company sells;

(v) social, political and economic risks to the Company’s

foreign domestic manufacturing, distribution and retail

operations, including changes in foreign investment and

trade policies and regulations of the host countries and of

the United States;

(vi) changes in the laws, regulations and policies, including

Frederick’s of Hollywood, a long-established marketer of romantic novelty clothing and accessories, is entering the fragrance market.

The retail franchiser has rolled out Frederick’s of Hollywood Signature Fragrance and Eau de Toilette. The 1.7-ounce Eau de Toilette comes in a plastic cylinder and an actuator pump. The pump, a Crimpless System from Rexam Dispensing Systems, features an anodized gold-etched satin collar and actuator sleeve with a special bead. The bead allows the scent’s distinctive red cap to sit on top of the collar so that it remains exposed with the cap fully in place.
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Rexam also provides a 1.6-milliliter Sofistic’s spray sampler used in marketing the Signature Fragrance Rexam also provides a 1.6-milliliter Sofistic’s spray sampler used in marketing the Signature Fragrance. The natural-color, mini plastic sampler, printed with the Frederick’s of Hollywood logo in gold, is attached to a promotional card.

Rexam Dispensing Systems

Fragrances focus on teen girls, men, `woodsy’ & lighter scents

This year, there seem to be at least three major trends developing in fragrance product launches.

There is a new and dramatic emphasis on teenage girls, with more lines launched aimed at this particularly lucrative market.

There’s a lot of attention being paid to men, where most of the growth in fragrances is currently concetrated; the most popular scents seem to emphasize woodsy or musk tones.

In women, the trend is toward more oriental scents and lighter floral scents.

This year, some drug chains are trying to get a jump on the trends by being the first in their markets to merchandise what their buyers consider hot. In the teen category, this means many buyers are taking at least two or three of the new scents being introduced in this category, and some chains are creating teen centers in their planogram where all the teen fragrances will be merchandised.

Most popular intros

Buyers are most positive about the new Debbie Gibson signature fragrance from Revlon, Electric Youth, and about Prince Matchabelli’s Night Rhythms. Many chains are also taking on either Bonne Bell’s new Friday or MEM’s new Wild. A few chains are taking them all in with the expectation that teens are ready to buy fragrances made specifically for them.

In the men’s market, most buyers are optimistic about the new “woodsy-amber” outdoor scent from Quintessence, Aspen, and about Revlon’s That Man. Both formulas seem to be right for today’s “vigorous” market, buyers say, and the television campaign for Aspen which suggests that the scent “combines the best qualities of man and nature,” looks very good to many buyers.

To some buyers, the Revlon ad campaign is a little less appealing, but the consensus is that That Man will find its niche. Whether it will be as hot as Hero was last year, however, is up for debate.

In women’s, Quintessence has already scored big with its spring launch of Dare and now Max Factor looks like it has a winner with its signature fragrance, Jacyln Smith’s California.

California had its “exclusive” launch in April at Bloomingdale’s, and sources say it’s done well so far.

Right in step with today’s trends, it is a floral-woodsy fragrance with some oriental notes.

Situation may reverse

To date, many chain drug store buyers say fragrance sales have been flat, but the hope now is that by moving with the trends as early as possible that situation can be reversed.

“It’s up to us to make this category grow,” said one buyer. “We can’t sit by passively any longer and wait for manufacturers to do all the acting. As retailers, we have to take the initiative in merchandising fragrances in the strongest ways possible.”

At its annual recognition awards night, the Fragrance Foundation recently singled out Coty’s Ex Cla Ma Tion! and Prince Matchabelli’s Hero as the best women’s and men’s fragrances of 1988, respectively, in “broad or specialized distribution.”

Revlon’s Trouble, the Almay fragrance and Avon’s Facets were runners-up in the women’s category and Shulton’s Sante Fe, Avon’s Legacy and Benetton’s Uomo were runners-up in men’s.

Ex Cla Ma Tion! also won two additional awards: Best Women’s Fragrance Package in broad/specialized distribution and Best Women’s TV campaign.

Although many retailers feel that Matchabelli’s Hero had the best men’s TV campaign last year, Hero lost out in the finals to Estee Lauder’s New West.

Hero was also nominated for an award for the best packaging in broad/specialized distribution. The winner, however, was Benetton’s Uomo.

Parfums Stern’s Uninhibited by Cher received the award for The Best Women’s Fragrance in exclusive/limited distribution. Uninhibited is currently in just 270 doors, but Sterns intends to slowly roll out it out to 1,700 doors.

Calvin Klein’s Eternity, Cacharel’s LouLou and Parfums Boucheron’s Boucheron were also given awards in the exclusive distribution categories.

Shalimar, the 63-year-old brand from Guerlain, won the third annual Perennial Success Award for a fragrance 15 years or older. Previous winners were Nina Ricci’s L’Air du Temps and Chanel No. 5.

In the men’s exclusive distribution category, Yves Saint Laurent’s Jazz won three awards, including Best Men’s Fragrance in Exclusive Distribution.

Retailer of the year

This year, the Fragrance Foundation also honored Longs Drug as their “retailer of the year,” and the foundation paid a special tribute to Annette Green, executive director.

The Fragrance Foundation describes its awards, which are nicknamed Fifi’s, as the equivalent to the “Oscars” of the motion picture industry.

AMITYVILLE, N.Y.–(BUSINESS WIRE)–Dec. 8, 1995–Technology Flavors & Fragrances Inc. (TORONTO: TFF), (”TFF”) today announced the acquisition of Seafla Inc., a Milford, Ohio Manufacturer of premium savory flavors, seasonings and cheese powders.

TFF purchased substantially all of Seafla’s assets for $4 million in cash and 750,000 shares of TFF restricted common stock.

Technology Flavors & Fragrances (TFF) develops and manufactures flavors and fragrances for use in a wide variety of popular beverages, confectioneries, foods, perfumes, tobaccos, and health and beauty products. Seafla’s savory flavors, seasonings, and cheese powders are used in the production of convenience foods, snack foods, condiments, bakery products, confectioneries, deli-foods, as well as meat, poultry and seafood products.The Seafla acquisition provides TFF with a broader product line, expanded manufacturing capabilities, cross marketing opportunities, additional current annual revenue in excess of $4 million, and a meaningful contribution to the bottom-line.

Commenting on the acquisition, Philip Rosner, chairman of TFF, said, “This is an important step in the continued growth of TFF. It will have substantial revenue impact on our company in the coming year. Seafla provides us with a full spectrum of savory flavors for the food and food related industries.”

Richard Higgins, Seafla’s president will retain that title and has been named senior vice president of TFF.e are excited that Richard Higgins has joined our team,” said Rosner. “With almost 40 years in this business, Richard is an outstanding executive, who built Seafla, and whose tactical strengths will be a valuable asset to TFF.”

Higgins stated, “I’m very much looking forward to the combining of the two companies. The chemistry here is outstanding. It gives us tremendous advantages in purchasing and manufacturing. It’s a great opportunity to grow much faster as a combined entity.”

The key to making fragrances a destination shop for consumers is space and service.

But while many drug chains do give fragrances a large allocation of space in their stores, declining sales make it very hard for many chains to allocate hours to fragrances, and to cosmetics as well.

If I were a store manager or a district manager, before I’d invest the hours, I’d want some proof that the service idea works, that there is a payoff-that if I as a manager, put more dollars into service hours, I will get stronger sales as a result.

But to get perfect proof, one would probably have to do a series of controlled store tests, measuring what happens to sales in otherwise identical stores if half the stores have service and the other half do not. In lieu of that, it might help to look at some of the chains that are reporting stronger growth in fragrances and see what they have in common.

In addition to high in-stock service levels, attractive stores and smart merchandising, the stores with the best performance record in fragrances are inevitably chains with “committed” cosmeticians, meaning the are more then just token bodies in the department.

In Eagleville, Pa., Susan Swartz, senior buyer for I Got It At Gary’s, said cosmeticians help customers develop a feeling of loyalty to Gary’s stores.

They also generate incremental sales through suggestive selling. They keep the department clean and in stock, and they help take the anxiety out of shopping for fragrances, which can be a big-ticket item. “Suppose a customer comes into the store and said she wants to find something new to try,” she said. “The first question a good cosmetician will ask is, ‘What are you using now?’ That’s basically just a way of finding out what type of fragrance the customer likes.

“If she said she’s currently using a floral scent like Air du Temps, then the cosmetician knows not to show her a spicy scent like Obsession. She can show her something like a Vanilla Fields.”

At Detroit-based Arbor Drug, fragrances are merchandised in what spokesperson Fred Marx calls a “secure area,” meaning that the more expensive brands are locked up while the promotional and value brands are in open locations.

But Marx said the locked cases aren’t a problem for Arbor because they have full-service cosmeticians in all its stores, and one of their priorities is to always be in the department to assist customers.

“You don’t have to ring a buzzer in our stores to get service,” he said.

Marx said Arbor can afford to allocate extra hours to cosmetics because “our stores are so productive.” The average Arbor store does over $4 million a year in sales, and the chain generates one of the highest sales-per-square-foot averages in the industry, over $400 per square foot per store.

Gary’s Swartz said that there is “a direct link between having cosmetics salespeople in your stores and being a destination department. But cosmeticians cost money, and only upper management can tell operations that this is how they want their money to be invested.

“We’ve been successful at Gary’s with a cosmetician program because the people who set our policy directions agree that cosmetics and fragrances should be a destination shop. But even here, and we’re a small chain, we have our battles about how much to invest in the department. These are ongoing battles even for small chains.”

Swartz said that the only way top management can make its final decisions on strategies for cosmetics and fragrances is to stay educated” about the category. “They need to see proof that there are financial advantages, as well as strategic advantages, in making the department a destination shop, and when the program works right, that proof is there.”

That’s logical and it sounds fair, but the trick is to do it in a committed way. A chain cannot try to slip by with token service and earn itself the distinction of being a destination shop.

Customers won’t be fooled and the “test” will fail.

Nosing around for news, our editors sniffed out these prize finds: The classic Chanel No. 5 perfume is now available in a hair mist (bottom) that lightly scents tresses while adding shine…. QVC fixture Joan Rivers has launched a signature floral scent, Now & Forever, with a bottle inspired by her award-winning jewelry line…. Speaking of jewelry, Bijan’s latest fragrance, Bijan With a Twist (middle), is encased in a bottle surrounded by 14k gold bangles…. On the home front, Er’go’s pair of pure musk and neroli candles (top) made of soy wax (which burns slower than paraffin) are designed to be burned simultaneously for one singular scent…. Bath lovers are sure to be sweet on Pure Spring’s Sugar Sugar Bath Cubes (above right), made from all-natural sugarcane extract. This signature line of Rite Aid offers an exceptionally chic product without breaking the bank. For more details, see Shop.

Trumpet honeysuckle (Lonicera sempervirens) is one of our most beautiful native plants. Flowers can be red, yellow, or tangerine, and their bright petals are a favorite of hummingbirds. Good selections include ‘Major Wheeler’ (shown at right), ‘John Clayton,’ and ‘Leo.’ Vines offer great solutions for color, fragrance, and shade in tight spots in the garden. Other good choices for your yard include Carolina jessamine (Gelsemium sempervirens), with sweetly scented, yellow flowers, and crossvine (Bignonia capreolata), which offers blooms in red, tangerine, or yellow. Common trumpet creeper (Campsis radicans) has flowers in those same colors. Good choices include ‘Judy’ and ‘Tifton.’ American wisteria (Wisteria frutscens) has purple or white blossoms. Look for these vines at garden centers, or you can purchase them by mail from Woodlanders nursery, www.woodlanders.net or (803) 648-7522, and Niche Gardens, www.nichegardens.com or (919) 967-0078. -GENE B. BUSSELLHERBS

Plant pots of thyme, rosemary, and oregano now so they can get a good start on the season. Wait until all danger of frost has passed and the soil has warmed before planting or seeding dill and basil.

EQUINOX

Spring arrives on March 20, but, depending on where you live, that does not necessarily coincide with your last frost date. After a cold winter, a warm day and gentle breeze is all it takes to make you want to plant something. The blooms of petunias, snapdragons, violas, marigolds, nasturtiums, and sweet Williams can handle the cool weather. Vegetables such as broccoli, cabbage, kale, spinach, potatoes, and onions will do fine as well. Just wait a little longer for warm days for favorites such as impatiens, caladiums, peppers, and tomatoes. It’s almost time. To learn about the average last frost date in your area, visit www.victoryseeds.com/frost.
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EASY BLOOMS

For long-lasting color indoors-six weeks or more-try moth orchids (Phalaenopsis sp.). When selecting plants, choose those that have just one or two flowers open with lots of buds. Place in bright indirect light. Avoid cold drafts and areas around heating vents. Water once a week, and let plants thoroughly drain.

FERTILIZING

Feed cool-season lawns, such as Kentucky bluegrass, tall fescue, and perennial ryegrass selections, now while they are still growing rapidly. Use a slow-release, high-nitrogen fertilizer, such as 29-3-4.

PRUNING

Shrubs such as quinces, forsythias, spiraeas, and azaleas can be trimmed once they have completed blooming. If you wait until summer to cut back, you will remove next year’s flowers.

Indulge in the romance of this engaging herb, and learn how to keep it happy.

Touch it. Go on-rub your fingers over the soft, silvery leaves. Now, inhale. Lavender’s fragrance entices the soul with a soothing, instantly discernible scent. Its mystique makes it one of the most popular gift plants. Enjoy the aromatic foliage, appreciate the legendary flowers, and embrace the charm this celebrated herb delivers.

Now, the Reality

Romance aside, understand this: Most lavender selections belong outdoors, in the garden or in a container. Because the magnificent plants you see right now have been raised in heated greenhouses, they must stay inside until after the last frost. Here’s how to keep your plant healthy indoors until the warmer days of late spring.Provide bright sunlight for three to four hours a day.

* Keep the plant away from heating vents; it prefers cool temperatures when indoors.

* Lavender requires good air circulation, so place it in a well-ventilated area.

* Water the plant when the soil begins to dry, and never allow water to remain in the saucer for more than 20 minutes.

* Feed the plant once a month with a balanced 20-20-20 liquid fertilizer.

Most likely, your new plant is in full bloom. Snip off flowers as they mature, bundle them together with a ribbon, and hang them to dry. Then enjoy the small bouquet, or tuck it among your linens to spread the scent.

When lavender puts on new foliage growth, it may be lanky due to inadequate light. Trim it off to keep the plant compact, and dry the cuttings as you did the flowers.

New Digs

Transitioning your plant into the garden takes planning so that all of your efforts keeping it healthy indoors will pay off. When outdoor temperatures rise above 50 degrees, place the pot in a protected place, away from cold wind, to ease it into full sunlight. Give it an hour outside one day and a little more the next until it adapts to about four hours of direct sun. Remember to water the plant when it dries out.

As the lavender becomes accustomed to cooler temperatures, leave it outdoors more often. If the thermometer drops below 40 degrees, though, bring it back into the house or garage. Once the danger of frost has passed, the lavender will be acclimated to life outside and can be moved into the garden without missing a beat.

While we had expected the first quarter to be affected by the soft retail environment in the united States, we did not anticipate the disruption the SARS epidemic had on our travel retail business and in certain local markets, namely in Asia and Canada, where business was severely impacted, particularly in April,” said E. Scott Beattie, chairman and chief executive officer of Elizabeth Arden. “The impact of SARS in these local markets and on our travel retail business represented approximately two-thirds of the shortfall for the quarter. In the context of our overall business, however, the sales and earnings shortfall is a modest amount relative to the full year.”While external financial and international factors have dragged down sales and widened losses across the board, the mass channel continues to provide a bright spot for the prestige beauty company. In addition to its own portfolio of Elizabeth Taylor fragrance brands such as White Diamonds, one-third of Arden’s mass business is distributing other vendors’ prestige fragrances. Given the flood of prestige fragrance that has spilled at an increasing rate from department stores to discount retailers and drug stores, Jeff Arnold, senior vice president for the mass channel at Elizabeth Arden, estimates prestige fragrance sales have grown close to 15 percent in the mass channel over recent years.