Frederick’s of Hollywood, a long-established marketer of romantic novelty clothing and accessories, is entering the fragrance market.

The retail franchiser has rolled out Frederick’s of Hollywood Signature Fragrance and Eau de Toilette. The 1.7-ounce Eau de Toilette comes in a plastic cylinder and an actuator pump. The pump, a Crimpless System from Rexam Dispensing Systems, features an anodized gold-etched satin collar and actuator sleeve with a special bead. The bead allows the scent’s distinctive red cap to sit on top of the collar so that it remains exposed with the cap fully in place.
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Rexam also provides a 1.6-milliliter Sofistic’s spray sampler used in marketing the Signature Fragrance Rexam also provides a 1.6-milliliter Sofistic’s spray sampler used in marketing the Signature Fragrance. The natural-color, mini plastic sampler, printed with the Frederick’s of Hollywood logo in gold, is attached to a promotional card.

Rexam Dispensing Systems