> NEW YORK-VH1 has added Old Navy, Sony Portable Electronics, 10-10221 and New line Cinema to it roster of sponsors for its VHl Fashion Awards this month. Promotional activity includes radio ads in 16 markets that award trips to the show along with a $1,000 Old Navy shopping spree. Old Navy is conducting its own in-store trip sweepstakes with additional prizes by Sony Returning sponsor L’Oreal runs a two-page spread in InStyle magazine highlighting its participation in past shows and dangling a prize trip to the even